- Responsibility for implementation of Campaign Management for e-care, e-mail, portals, salespad, e-shop.
- Consolidation of customized CRM system is long term project and consists of several subprojects, which expected outcome is improvement of performance of current processes in CRM system, decommissioning of unnecessary parts of system, migration of existing functionality to the new parts of system, cleansing of access rights and modification of telesales applications.
- Integration between Siebel CRM and approx. 35 banking systems
- Interface for data integration to Operational Data Store / DWH
Integration of the Corporate CRM System
- By integration of the new operational Customer Relationship Management system for Corporate clients we provided Business Intelligence expertise knowledge. The project scope was to design and develop the Oracle Data Staging Area and create data connection with the CRM application on the Siebel platform.
Market Basket Analysis on Retail Customers’ Data
- Working out an analytical model based on retail customers’ data. Goal of the analysis was to increase profit on existing retail customers through cross selling. Method called Market Basket Analysis (Association Analysis) has been used to build the model.